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For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals.

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want.

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach.



The IA Advantage blog, sharing top clicks and insider tricks for independent agents


The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel


Catch up on past issues of the IA Advantage Newsletter


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We Drive Independent Agent Success

Here’s our story

Founded over a decade ago exclusively for Big “I” members, has become the #1 online resource for connecting insurance buyers with independent insurance agents.

As a member of the Independent Insurance Agents & Brokers of America (the Big “I”) family of companies, we love building solutions that help our partners thrive in the modern insurance world.

Through constant research, SEO refinement and insurance buyer data gathering, our determination to deliver digital handshakes has attracted over 36 million insurance shopper opportunties for the independent insurance agent channel since 2013.

These are our values

Trust is at the heart of everything we do, and that’s why we always put it first.

For agents and insurance companies, that means delivering the leadership and service their business can turn to. We strive to give independent insurance agents an online advantage to remain digitally relevant.

For consumers, that means delivering the human touch and expertise their families or business can rely on. We are constantly looking for ways to make it easy for them connect with an independent agent.

As Featured In

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Some of our accreditations

We’re honored to have received a long list of incredible awards, certifications and great reviews including:

2020 WebAward

Best Insurance Website

Consumer Affairs

4.5 out of 5 stars


Rating & Accreditation

Meet our leaders

With years of dedication to the insurance industry, the experience of our leadership team is what helps us deliver the award-winning products and services we do.

Chip Bacciocco


Vincent Savarese

SVP Company Relations

Janice Carlson

Vice President of Finance

Mike Wnek

SVP Operations

Marc Burdell

SVP Sales & Marketing

Product & Marketing

Phil Egelston

Vice President of Engineering

Jen Frey

Vice President of Product

Nyssa Lieder

Director of SEM

Steve Gomez

Steve Gomez

Director of SEO

Viviana Buzo

Marketing Director

Jenn Haack

Creative Director

Client Success & Sales

Cathy Deering

Director of Client Success

Jonie Williams

Jonie Williams

Client Success Specialist

Crystal Smith

Crystal Smith

Client Success Specialist

Amy Davis

Client Retention Specialist

Christine McLaughlin

Senior Account Manager

Michael Burns

Sales Executive

Elle Bryant

Elle Bryant

Sales Executive