We Drive Independent Agent Success

Here’s our story
Founded over a decade ago exclusively for Big “I” members, TrustedChoice.com has become the #1 online resource for connecting insurance buyers with independent insurance agents.
As a member of the Independent Insurance Agents & Brokers of America (the Big “I”) family of companies, we love building solutions that help our partners thrive in the modern insurance world.
Through constant research, SEO refinement and insurance buyer data gathering, our determination to deliver digital handshakes has attracted over 36 million insurance shopper opportunties for the independent insurance agent channel since 2013.
These are our values
Trust is at the heart of everything we do, and that’s why we always put it first.
For agents and insurance companies, that means delivering the leadership and service their business can turn to. We strive to give independent insurance agents an online advantage to remain digitally relevant.
For consumers, that means delivering the human touch and expertise their families or business can rely on. We are constantly looking for ways to make it easy for them connect with an independent agent.
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Some of our accreditations
We’re honored to have received a long list of incredible awards, certifications and great reviews including:
Meet our leaders
With years of dedication to the insurance industry, the experience of our leadership team is what helps us deliver the award-winning products and services we do.

Chip Bacciocco
CEO

Vincent Savarese
SVP Company Relations

Janice Carlson
Vice President of Finance

Mike Wnek
SVP Operations

Marc Burdell
SVP Sales & Marketing
Product & Marketing

Phil Egelston
Vice President of Engineering

Jen Frey
Vice President of Product

Nyssa Lieder
Director of SEM

Steve Gomez
Director of SEO

Viviana Buzo
Marketing Director

Jenn Haack
Creative Director
Client Success & Sales

Cathy Deering
Director of Client Success

Jonie Williams
Client Success Specialist

Crystal Smith
Client Success Specialist

Amy Davis
Client Retention Specialist

Christine McLaughlin
Senior Account Manager

Michael Burns
Sales Executive

Elle Bryant
Sales Executive