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  1. Help Topics
  2.  » Rank Higher in Agency Results

Rank Higher in Agency Results

Independent insurance agencies can improve their relevance score with their Advantage profile with these simple strategies.
January 22, 2021

New Algorithm Gives Agents More Control Over Relevance Score

Being an Advantage agency on TrustedChoice.com got better! Our recommendation engine’s look and algorithm got a facelift to better match you with online insurance shoppers looking to work with an independent insurance agent.

The recommendation engine has always considered account factors such as location, appetite preference, profile completeness, and your agency’s subscription level. Our new consumer-to-agent recommendation algorithm now takes a couple of new factors into account, like consumer ratings and appointments with participating companies that have an appetite for the risk.

For a better consumer experience, we have a more modular layout in which online insurance shoppers can easily filter through the search results.

And for the first time, consumers can see a “match” score for the recommended agencies. You own your relevance score — and to improve your score, make sure to completely fill out your profile, request reviews, and add carrier appointments. By following these simple strategies, your agency profile can have a higher score when being recommended, and in turn, more consumers will pick you for their insurance needs.

With these new changes, it’s a great time to log in to your profile and make updates that will improve your relevancy score. Remember, our Client Success Team is always here to help you improve your profile. You can reach us at support@TrustedChoice.com.

Related Topics

What Is a Basic Profile?

When an agency becomes a member of the IIABA—or Big “I”—they receive access to and are listed on the nation’s largest independent agent database. Along with a Big “I” membership comes a complimentary TrustedChoice.com profile, branding the agency as a Trusted Choice...

What Is Advantage Profile?

Advantage Profile from TrustedChoice.com helps agencies—no matter the stage of business—to create a digital presence and be recognized online. With Advantage Profile, the agency is… Recognized as a top-tier agency Recognized as independent and professional Recognized...

What Is Advantage Profile SEO?

As an independent insurance agency, it’s crucial to be easily found online. The Advantage Profile SEO subscription is designed to do just that: get agencies in front of high-intent shoppers using search engine optimization to farm organic traffic. With Advantage...

What Is Advantage Preferred?

For independent agencies who not only want to be recognized but recommended online, we suggest an Advantage Preferred subscription. This subscription type is designed to organically get insurance agencies in front of shoppers seeking a similar business appetite....

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