Logo Logo
For Agents

Agent Advantage

Get a digital profile, improve your SEO, get recommended and get referrals.

For Insurance Companies

Insurance Company Advantage

Increase awareness, engage with more agents and drive the business you want.

For Associations

Association Advantage

Give discounted subscriptions to your member agents and increase their digital reach.



The IA Advantage blog, sharing top clicks and insider tricks for independent agents


The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel


Catch up on past issues of the IA Advantage Newsletter


Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Shopper Feed

See who's shopping on right now!

Find an Insurance Market

Locate an insurance provider for your customers


Help Desk

Get support for your Advantage product

New Features

Learn what's new with Advantage

Agent Log In

Sign in to manage your Advantage profile

  1. Get Started Guide
  2.  » Get the Most Out of Your Advantage Profile

Get the Most Out of Your Advantage Profile

Ready to take your Advantage profile to the next level? Here are three things you need to do to start attracting online insurance shoppers today.
August 6, 2021
Get The Most Out Of Your Profile

You’ve decided to take the next step in increasing your digital visibility with an Advantage subscription on — #1 online resource connecting insurance buyers with independent insurance agents.

Here are three things to help you get the most out of your profile.


1) Attract the Right Consumers

We want to make sure you’re getting recommended to the types of consumers you want to work with the most. Depending on your subscription level, you do this by adjusting your agency’s appetite settings in your profile. You can indicate the types of consumers you want to hear from based on lines of business, current insurance situation, industry type, and more from the commercial lines settings and/or personal lines settings in your account.

2) Complete Your Profile

Once you start showing up in search results for the types of consumers you want, you’ll want to be on top of the results to attract prospects. To do this, make sure your profile is fully complete and contains all the information a consumer needs to make an informed decision.  You do this by customizing your agency information in your profile. Read more about the results algorithm and relevance score.

3) Be Responsive

This seems like a no-brainer but you’d be surprised how many consumers reach out to agents and then, a) get a recorded message and hang up, or b) send an email and never hear back from the agent. Making sure your phone calls and emails are going to the right person is critical, and you can edit these settings from the Basic tab right in your profile.

Related Topics

Give Referral Feedback

Great, you’ve got a referral from! From here you have the ability to update the status of the prospect with options that mirror your sales path, all the way from first contact to winning or losing the business. Why bother providing referral status...

How to Sign In

First-time sign in You should have received an email from us asking you to confirm your email address after your account was created. Here’s what you do next: Open the email that was sent to you (check your spam if you did not receive it) Click the “Confirm Email”...

Profile: Basic Info

The Basic Info tab in the Agency Profile section of your account contains core information about your agency. This information controls what is shown to consumers on your profile so it is important to make sure it is accurate and...

Profile: Personal Lines Settings

If you’ve indicated that you offer Personal Lines on the Basic tab of your agency profile, then you will want to review these settings to make sure you get referrals, if you're signed up to get referrals, for only the lines you offer. Advantage subscribers also have...

Get Recommended on

Need more help? We got you.