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IA Advantage Newsletter

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Past Issues

March 2022

What Site Crawlers Do for Your Agency

In this issue:

  • Your New Insurance Company Appetite Guide – March 2022
  • How Do Site Crawlers Work, and What Can They Do for My Insurance Agency?
  • Agent Story: Lisa Harkey, AlaCoast Insurance Agency
  • Semsee: Making the Case that Nothing is Impossible for the IA Channel
  • Last Chance to Participate in the Commercial Agent Survey

February 2022

Business Insurance Shopping Trends in 2021

In this issue:

  • 6 Business Insurance Shopping Trends in 2021
  • What Are Backlinks, and How Do They Help My Insurance Agency?
  • Agent Story: Chris Brook, Brook Insurance Associates
  • Commercial Agents, Can We Get Your Help?

January 2022

A Year to Remember With Advantage

In this issue:

  •’s Best of 2021: What IA Success Looks Like
  • Your New Insurance Company Appetite Guide – January 2022
  • What is a Domain Authority and How Can Your Agency Leverage Ours?
  • Top Agent Success Stories of 2021

November 2021

Tips For Your Agency's Marketing Plan

In this issue:

  • 5 Tips for Building Your 2022 Insurance Agency Marketing Plan
  • Your New Insurance Company Appetite Guide – November 2021
  • Agent Story: Rachel Lee
  • Video: Trusted Choice’s New Commercial Supporting Small Business

October 2021

Introducing the New Insurance Market Finder

In this issue:

  • Video Tour: The New Insurance Market Finder
  • What Is’s Appetite Engine?
  • Agent Story: Bonnie & Jim Grant
  • Wunderite: Putting the Wonder in Underwriting

September 2021

SIZZLIN' End of Summer Wins

In this issue:

  • Agents in Arms:’s Rich History Within the Big “I”
  • Sizzling Summer Advantage Stats
  • Agent Story: Joe Williams offJ. Williams Insurance
  • A Birthday Story: The Big “I” Turns 125

August 2021

How to Take Advantage of Digital Opportunities on

In this issue:

  • How Agents Can Maximize on Insurance Digital Opportunities
  • Partners with Carriers to Boost Business for Independent Insurance Agents
  • Agent Story: Chris Tilley with Coosa Valley Financial Group
  • IVANS and Ask Kodiak Joining Forces: Creating the Marvel Universe of Insurance Integration

July 2021

Introducing the New

In this issue:

  • Introducing the New 
  • Insurance Market Finder Coming Soon
  • Agent Story: Craig Bruno with InsuranceTrak Services
  • Lions & Tigers & Motorhomes: The Unvarnished Backstory Behind the Trusted Choice Brand – Part 2

June 2021

A Refreshed Look for Agency Profiles

In this issue:

  • A New Look For Agency Profiles
  • Your New Insurance Company Appetite Guide -June 2021
  • Agent Story: Crystal Callahan Estes with CLC Insurance Agency
  • Central Beliefs: A New CEO Builds on Rich Tradition

May 2021

Super Easy Ways to Boost Your SEO

In this issue:

  • How to SEO-Optimize Your Agency Profile
  • 6 Surprising Ways Profiles Improve Your SEO
  • Agent Story: Ryan Hanley with Rogue Risk
  • New Research: Digital Adopters Outperform The Rest

April 2021

It's a Growing Year For the IA Digital Channel

In this issue:

  • National Independent Agents Directory Grows Consumer Traffic by 50% Since Launch
  • New! Insurance Companies Now Provide Agent Resources on
  • Agent Story: Rachel Campbell with Mountain State Insurance Agency
  • Going Bold: Behind the Scenes of the American Family + Bold Penguin Acquisition

March 2021

More Ways to Get Recommended

In this issue:

  • “Recommended Agencies” on SEO Content
  • How to Find Insurance Company Information You Can Trust
  • Agent Story: Nathan Lewkowski with Aaron L. Grober Agency
  • Why Be a Trusted Choice Agent? Part 1

February 2021

3 Things to Help You Get the Most Out of Your Advantage Profile

In this issue:

  • Advantage Profile Terms You Should Know
  • Three Things to Help You Get the Most Out of Your Advantage Profile
  • 10-15 Leads In One Month: Meet Fred Ruggles of Trinity Insurance, Louisiana
  • Hiscox: Big coverage for small business. Find your wholesaler to quote and bind online today.
  • Applied Acquires EZLynx: CEOs Share Backstory and Vision

January 2021

Introducing the IA Advantage Newsletter

In this issue:

  • Rank Higher in Agency Results
  • Are You Signed Up For Claim-It?
  • New National Independent Agents Directory is Live!
  • Meet David Keller of Keller National, Ohio
  • Insurance Companies That Are Lifting Up Independent Agents: Our List for 2020
  • Going Digital: Why Agents Are Here to Stay